Webinars to Watch: Marketing Strategies for Local Audiences
Museum and historic sites are popular attractions for a destination's overnight visitors interested in learning more about the history and culture of a place, but a post-COVID-19 reality means fewer people will be traveling long distances on vacation or holiday. These circumstances mean that museum professionals are now tasked with finding new, or reengaging familiar, audiences, particularly among locals and day trippers. Taking a look at your social media strategy is an important way to gain exposure to this target audience, while still expanding your reach to future markets. Below...
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