Annapolis, London Town & South County Heritage Area, Inc. (ALTSCHA, Inc.), known as the Four Rivers Heritage Area, a 501(c)3 nonprofit organization, is one of Maryland’s 13 certified heritage areas. We create and support products and activities that leverage economic development through preservation and heritage tourism.
Four Rivers, one of Maryland’s state heritage areas, is an established heritage tourism destination on the Chesapeake Bay’s western shore. With Annapolis, Maryland’s historic capital city, as its “crown jewel”, the Four Rivers Heritage Area stretches from Sandy Point State Park at the Chesapeake Bay Bridge, through southern Anne Arundel County, to Rose Haven at the Calvert County line. Framed by the Chesapeake Bay on the east and by Route 2/Solomon’s Island Road on the west, Four Rivers reflects Maryland’s rich historic, cultural, and natural legacy. See a map of the Four Rivers boundaries here: Four Rivers map produced by Medusa.
A 501 c 3 nonprofit organization, Four Rivers is also a partnership among the Maryland Heritage Areas Authority, Anne Arundel County, the City of Annapolis, the Town of Highland Beach, and heritage-related organizations and businesses. Our mission is to protect and strengthen the natural, historic, and cultural resources of the heritage area, to nurture their discovery through educational and recreational experiences for visitors and residents, and to promote the region’s rich legacy. As an economic development tool, Four Rivers develops and supports activities and projects that enhance heritage tourism, a growing segment of the lucrative tourism industry.
We are proud to be part of the Maryland Heritage Areas Coalition. Maryland’s Heritage Areas are locally-designated and State-certified regions where public and private partners make commitments to preserving historical, cultural and natural resources for sustainable economic development through heritage tourism. At the local level, Heritage Areas focus community attention on often under-appreciated aspects of history, living culture, and distinctive natural areas, thus fostering a stronger sense of pride in the places where Marylanders live and work.
Timothy Leahy, Chair
Linnell Bowen, Vice Chair
Barbara Polito, Treasurer
Jean Russo, Ph.D.,Secretary
Diane Nowak-Waring, APR
Wiley H. Bates Legacy Center
Honorable Gavin Buckley
Mayor, City of Annapolis
Robert C. Clark
Historic London Town & Gardens
Anne Arundel County Planning & Zoning
Downtown Annapolis Partnership
Anson Hines, Ph.D.
Smithsonian Environmental Research Center
City of Annapolis, Dept. of Hist. Pres.
Visit Annapolis and Anne Arundel County
Hilary Roggio Raftovich
City of Annapolis
Honorable William H. Sanders III
Mayor, Highland Beach
USNA Visitor Center
Emily Oland Squires
Maryland State Archives
Marcie Taylor-Thoma, Ph.D.
Board materials can be found here (password protected).
Carol is a heritage professional whose past positions have included Classical art historian, museum curator, university lecturer, and non-profit administrator. She has a Ph. D. in Classical Greek Art History from Princeton University. As a Mellon Curatorial Fellow in Ancient Art at the Walters Art Museum, she planned the reconfiguration and reinstallation of the museum’s Ancient Art collection for renovated galleries. She left the curatorial field in 2000 to develop a heritage-area interpretation program for the Maryland Humanities Council and has worked with Maryland’s heritage areas ever since. She began working with the Four Rivers Heritage Area in 2005, and became Executive Director in January 2008. She serves on the Board of Directors of Visit Annapolis and Anne Arundel County and is the current Vice Chair; she also serves on the Advisory Council of the Star-Spangled Banner National Historic Trail.
Jody Christian is a seasoned Creative Director with over 20+ years experience in marketing, social media, graphic, web, and print design. She earned degrees in Studio Art and Spanish from Mercer University and a Master of Fine Arts (Design) from George Washington University. She has over 10 years corporate marketing and design experience with national advertising campaigns, branding and development, sales and collateral development. For the past five years, Jody has managed her own freelance graphic design business, providing creative solutions for a wide variety of clients, including numerous local Annapolis area businesses. She enjoys activities with her husband and three daughters and in her free time, enjoys running with her Dalmatian and family art projects.
Operating and program assistance from the Maryland Heritage Areas Authority (MHAA) comes in the form of Management Grants, capped at $100,000 annually. These funds must be fully matched at the local level (75% must be cash, 25% can be in-kind). Each year, ALTSCHA requests support from the City of Annapolis and Anne Arundel County for these required matching funds.
ALTSCHA is the only entity through which heritage-related nonprofit organizations and municipalities within its borders are eligible for matching Maryland Heritage Areas Authority (MHAA) grants and low interest business loans. Since certification, ALTSCHA has brought more than $5.4 million in matched program and project grants, including one low interest loan to a heritage tourism business, resulting in total leverage of $18.6 million for heritage organizations and projects.
MHAA is an independent unit within the Executive branch of State government, and is administered by the Maryland Historical Trust, an agency of the Maryland Department of Planning. Funding (up to $6 million each year) comes out of Program Open Space funds.
READ THE MHAA ECONOMIC SNAPSHOT STUDY (2018) here: MHAA Economic Impact Snapshot Final.pdf
Entities within the Heritage Area are also eligible to apply for Maryland Heritage Areas Authority grants through ALTSCHA, including both capital and non-capital matching grants for projects and small business loans. Capital projects in the Heritage Area funded through the MHAA grant program include:
The Heritage Area operates a mini-grant program each year from an annual mini-grant fund of at least $20,000. Mini-grants are awarded up to $5,000 (must be fully matched) to deserving heritage area partner organizations, local governments, and other heritage-related entities. Some projects funded through the mini-grant program include: